Summary: How does a sustainability label work in the tourism sector? What are the advantages of being labeled? How to choose the right label and get it? You will find all the answers to these questions as well as case studies in this publication. For tourist accommodation, this guide provides a better understanding of the existing labels and what steps must be taken to obtain certifications. For tour operators, this guide presents the different possible options to consolidate the responsible tourism approaches and to communicate on these approaches, notably through the labels.